Project
Harbor Line Wayfinding
Terminal signage for people carrying luggage against the clock — read at a walk, confirmed at a glance.
Ferry terminals fail people at two moments: the sprint for a departure and the shuffle off an arrival. The signage system splits accordingly. Departure information is set large, high, and redundant — the same fact appears at the entrance, the concourse, and the ramp, so no one has to stop to be sure. Arrival wayfinding sits lower and quieter, sequenced for people who have time again.
Everything is set in one weight of one face. Contrast comes from size and placement, never from color, which we reserved entirely for line identity — the four routes each own a hue, applied only where the route is the message.
The pilot terminal cut staff directions-questions by more than half in its first season, which is the only metric a wayfinding job should be judged on.